INTERNET VIDEO MARKETING
By inserting a video
onto your landing
page, you can
conversion by 80%
5% of viewers will
stop watching a
1 minute and
60% by 2 minutes
How long should
the video be?
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A New Algorithm Update Will 'Significantly Impact'
Sites Without Mobile Compatibility
Rumors have been circulating for some time. The
warning signs have been there, showing us the
way. And, as of last week, the news is official:
Google wants you to mobile-ize your website.
So much so, in fact, that the search engine giant
will be updating its algorithm (again) to increase
rankings for mobile-friendly sites. That’s right,
Google that it plans to expand its use of mobile-
friendliness as a ranking signal.
In plain English, this means that websites
with mobile compatibility and mobile app
connectivity will be awarded higher rankings
in search results than those sites without.